Product design, design systems and agentic engineering
Hi, I’m Joe. I’ve been making products online for over 20 years, the last eleven at Expedia Group, working on design systems, tooling and process at scale. Lately I’ve been designing, building and shipping products end to end, working with AI to do the engineering.
Selected case studies
Making a design system machines could read
Getting EGDS ready for AI as well as people: one place for the system’s design data, the documentation moved out of Figma and restructured, a support chatbot, and the component library rebuilt around specs that AI tools can read.
EGDS, one enterprise system for 100+ brands
I was on the founding team that merged four separate design systems into one enterprise design system, EGDS. It serves 100+ brands and over 1,000 designers / developers. I designed components that scaled, built tooling, taught workshops and influenced strategy and roadmaps.
Auditor, checking a design is ready to build before handoff
A Figma plugin I designed for Expedia Group Design System. It shows which EGDS components a design uses and whether they are ready in code, and places a report in the file for handoff.
UHDS, Hotels.com’s first design system
I founded and led Hotels.com’s first design system: tokens, components, motion and documentation, serving web, iOS, Android, CRM and social. It later became one of the four systems that merged into EGDS.
Rebuilding Hotels.com from the ground up
I led product design on the end to end rebuild of Hotels.com as a Progressive Web App. New design language, new ways of working, and a shift in how the design team thought about shipping. It went conversion positive in December 2019.
Discover, finding the right component in your brand
A Figma plugin I designed for Expedia Group Design System. It helps designers find the right component, see it in their brand and add it to their design.
What colleagues say
Read all 24 recommendationsHe has that rare combination of interaction design sensibility coupled with deep technical expertise.
Joe is rare unicorn with excellent design taste and instincts coupled with deep technical and code understanding.
An exceptional teacher who knows how to meet people where they are and bring them along.
Always approachable, happy to help, and great to bounce ideas off.
That kind of design and engineering alignment is hard to find.
He balances strategic thinking with technical awareness, which makes his contributions both ambitious and practical.
He has that rare mix of strong product and UX judgment with a very pragmatic, engineering‑friendly mindset
...gifted at building components and, perhaps more importantly, processes that ensure design system health, and continued enhancement, at scale.
He is a natural leader and very willing to jump in and help teammates
He had a rare ability to hold both a systems-level view and a pragmatic 'how do we actually ship this' mindset at the same time.
He initiated the first design system at hotels.com and helped merge that with other internal design systems at scale
One of those rare designers who naturally thinks in systems.
He’s great at bringing structure and clarity to complex challenges.
Joe was thorough in evaluating both existing and new platforms, and his recommendations always reflected real customer needs.
One of the people I trust most to turn messy, cross-team problems into clear, workable plans.
A great ability to combine design craft with systems thinking.
...he consistently stood out as one of the most forward-thinking designers in the team.
Joe was such a great teacher, helping people feel welcomed into the class and capable of learning the material
He possesses cutting-edge skills in crafting the most intricate Figma design system, which caters to over 15 publicly recognized brands.
His deep front-end know-how means he’s always pushing on the best way to build things.
One of the natural makers and doers. He just gets on with solving problems.
A natural leader and one of the most genuinely delightful people I’ve worked with.
He has an exceptional eye for detail and uses his robust user centered design methodology to create engaging and innovative user interfaces
...this is a fantastic piece of work that they have sweat blood, tears and a significant amount of alcohol over.
Eleven years between design
and engineering.
I’m a product designer who builds, based in London. I spent eleven years at Hotels.com and Expedia Group building systems that have to hold up in production, at scale.
I think in systems, I’m a bit obsessive about simplifying things, and when the process turns out to be the real problem I’ll usually end up building a tool for it. Right now I’m open to Staff or Principal roles, in London or remote.